Advertisers can set a daily and lifetime budget that works for them and adjust as they go. Running ads on Snapchat starts at $5 per day. You can launch ads for as low as $5 per day. Anyone can create ads, launch campaigns, monitor performance, and optimize campaigns in the Snapchat Ads Manager. Similar to Facebook ads, Snapchat’s advertising platform is self-serve. The closest comparison is a Story ad on Instagram. How do Snapchat ads work?Īs the advertiser, you can set the swipe up to link to a website, have them watch a longer video, read an article, or install an app. People can swipe up to interact with your ad. Snapchat ads are 10-second full-screen vertical videos that show up in between watching friends’ stories.
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